Patrice Cappello

Executive Profile

Patrice Cappello

Professional Services GTM · Industry Strategy
Enterprise SaaS · Fractional Advisory


25+
Years in Enterprise SaaS
Sales, GTM & industry strategy
9 yrs
Managing Director, Workday
Professional Services vertical
3
Enterprise SaaS Leaders
Workday · SAP · Deltek
PS
Industry Specialist
Consulting · Legal · Accounting

I help enterprise SaaS companies build and scale go-to-market strategy for Professional Services industries. After 9 years as Managing Director at Workday — and 6 more at SAP — I know how consulting, accounting, and legal firms buy, what moves them, and how to build pipeline that actually closes. Now available for fractional GTM advisory engagements through Cappello Strategy Group.